Bachelor in Fashion Marketing

Bachelor Fashion Marketing

/sites/default/files/styles/course_page_header__1920x435_/public/bafashionmarketing_page.jpg

IFA Paris Bachelor certified by FEDE

DURATION: 3 year program in English
CAMPUSES: Paris, Istanbul
NEXT INTAKES: September 2022, January 2023
APPLICATION FEE: €150
TUITION FEE/YEAR: €8,900 in Paris, €7,900 in Istanbul

Also Available Online

→ INQUIRE NOW

Download Download the brochure for Bachelor Fashion Marketing

The Bachelor in Fashion Marketing has an innovative structure that enhances the possibility to have a robust business curriculum for fashion that stimulates creativity and talent while exploring the dichotomies between East and West in terms of strategies for marketing, communication, distribution and branding.

The modules offer a systemic training, a constant challenge for all students pacing each specific ability through individual assignments, teamwork, and discovery of the industry. The practical application of the theoretical knowledge is warranted by field trips and workshops given by fashion, business, branding and marketing experts.

The 3 years structuring the course correspond to the 3 levels identified within the Higher Education Framework. The course is constructed in compliance with the Bologna Convention principles and grants participants, upon completion, a total of 180 ECTS (60 ECTS per year).

While the program is structured around unique modules and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows the students to benefit from different cultural perspectives which in turns stimulates their propensity to analyse and solve issues in creative and unconventional ways.

FEDE Track

Through a Recognition of Prior Learning Agreement (see FEDE Track tab), interested students can transfer 42 ECTS of their third year in the Bachelor Fashion Marketing towards completion of FEDE’s European Bachelor in Marketing.

By completing an additional 18 ECTS, through the validation of 3 extra modules (Language Proficiency, European Project and Intercultural Management and HR), our students can receive a double award:

The Bachelor of Fashion Marketing by IFA Paris
The European Bachelor (BE) in Marketing by FED

Want more information about this Bachelor program by email? Click here → Send me more infos!

This Bachelor program is also available for online study on our distance learning website IFA Paris - Learn Online. For all the infos on the full online version of this course, visit: Bachelor Fashion Marketing (Online).

Admission requirements:

16 years old minimum
High school graduate or equivalence
IELTS 5.5 or TOEFL IBT 65 (or equivalence) or proof of study in English, for non-native English speakers
COVID-19 and Lockdown: We are aware that it is extremely difficult to obtain a language certificate with the current situation. IELTS has launched an online system to evaluate your English proficiency, IELTS Indicator. We accept this certificate and you can find more information on obtaining this certificate here.
Strong motivation in Fashion
Interview (on campus or Skype)

Documents to provide (in English or translated by a certified translator):

Fill in the online application form
Latest high school transcript
Copy of High school diploma or its equivalence
Motivation letter
Resume/CV
Passport photo
Copy of passport

Paris:

Yearly tuition fee: €8,900
Administrative fee: €200

Istanbul:

Yearly tuition fee: €7,900
Legal assistance for Residence Permit application: €300

Payment Terms:

Full payment must be made before the course start.
Early bird discount (10%) for tuition fee payments for Paris and Istanbul, processed at least 7 months in advance of the course start date.

Please have a look at the modules of the 3 years:

First Year

Under the framework of Higher Education the first year corresponds to a HE Level 4. Students are following core modules in order to discover the universe of fashion business. They will acquire basic skills in marketing, communication, market research, human resources and accounting in order to lay the pedagogical foundation of their learning curve.

Module Groupings:

Marketing Foundations: is where students are going to be introduced to the world of marketing in a broad frame.

Basic Marketing Principles
Segmentation, Targeting and Positioning
Consumer Behavior
Basic marketing Communication

Fashion Business: is the Module Grouping where students will be introduced to their career as entrepreneurs.

Basic Accounting and Statistics
Human Resources
Fashion Industry Cycle
Fashion Distribution Panorama
Fashion Branding

Fashion Environment: this is the very specific module to open the cores and specificities of a career in fashion, where students are guided to learn the basics of creation.

Garment Typology
Product Development
Color Theory and Design
Fashion Trends

Digital Fashion: is the Module Grouping that will challenge practical and electronic skills, needed to be proficiently owned by everyone in the industry.

Office Pack
Basic Internet Skills
Graphic Skills

Supporting Studies: Provides students with the tools necessary to develop their understanding of their personal, career and industry-based development.

Contemporary Fashion History:
Fashion Culture
Fashion News
Personal & Professional Development
Working Methodology

Second Year

Under the framework of Higher Education the second year corresponds to a HE Level 5. In this stage of their learning experience students are invited to specialize in Fashion Marketing. The focus is put on marketing communications with a perfect blend between business and creative modules.

Module Groupings:

Marketing Foundations: This module grouping is structured around both strategic and operational perspectives of Fashion Marketing in order to give students a profound and innovative comprehension of their discipline.

Fashion Business: this second installment will allow students to further develop their business and entrepreneurial skills.

Finance and Budget
E-Fashion
Global Social Economics and Emerging Markets
Market Research

Fashion Environment: the modules composing this second installment focus on the construction of garments.

Textile Technology
Garment Production and Quality
Technical Files

Supporting Studies: In the second year this module grouping represents a platform towards developing further students’ professional and creative skills in order to make them market ready for their third year internship.

Preparation to Internship
Personal & Professional Development
Creative Writing 1 and 2

Digital Fashion: students will implement the basics learnt during their first year module grouping in order to apply their skills to the creation of marketing collaterals.

Graphic Skills 2

Third Year

Under the framework of Higher Education the third year corresponds to a HE Level 6. In the final process of their learning experience students will mobilize all the transferrable skills previously acquired in order to overcome challenges posed by the development of their own personal project. Students electing the Fashion Marketing specialization will be required to produce a comprehensive marketing plan with a focus on branding and communication strategies.

In conjunction, students will have to complete a period of internship so as to apply their theoretical knowledge in a practical context.

Student Workload over the 3 years:

Total Workload 3893 Hours
2257 Hours of Face to Face Lectures
1456 Hours of Self Study
180 Hours of Industry Networking

Students who choose to enroll in the FEDE Track must be enrolled in the IFA Paris Bachelor in Fashion Marketing (same admission requirements) and must have completed the first 2 years of the program. The ECTS accumulated during these 2 years will be transferred directly to the equivalence of the first 2 years of the FEDE European Bachelor in Marketing.

The registration fee for this parallel track is €350 payable directly to FEDE before the third year.

In order to obtain the European Bachelor in Marketing, students will have to validate, in addition to their third year modules of the Bachelor Fashion Marketing IFA Paris, the following subjects:

Module 1 : Professional Experience - 42 ECTS

A module ranging from 300 to 390 hours of coursework which is structured around a marketing report and internship. Students enrolled in the third year of the Bachelor of Fashion Marketing at IFA Paris will benefit from an equivalence with their final integrated project and internship report (see program structure tab)

Module 2 : Language skills - 12 ECTS

A module of 80 to 100 hours based on the evaluation of written and oral skills in a European language chosen by the students.

Students can choose English, German, Spanish, French, Italian or Portuguese for Module 2. The language assessed must be different from the language used in the Module 3 and 4 exams.

Module 3 : The European project - 3 ECTS

A 40 to 60 hour module assessing students' knowledge of European cultural and democratic institutions.

Module 4: Intercultural Management and Human Resources - 3 ECTS

A 40-60 hour module assessing students' skills in navigating European intercultural organizational frameworks.

Please note that modules 3 and 4 will be taught by IFA Paris and that students who opt for the FEDE Option will have these modules added to their initial timetable. Language proficiency, the European project and the intercultural management and human resources modules will be assessed directly by FEDE during the examination sessions held in April and June of each year.

The parallel course between the Bachelor in Fashion Marketing at IFA Paris and the European Bachelor in Marketing at FEDE is as follows (click to enlarge):